Doodles is making its inaugural foray into the retail and entertainment sector this summer, as they strategically partner with CAMP stores, one of the most esteemed family-focused retail brands across the nation.
CAMP, a novel fusion of retail and play experience, boasts locations in significant urban centers in the United States, such as Los Angeles, New York, Dallas, and Atlanta. Each of these locations offers a distinct and rotating theme. The present rotation includes Mickey + Friends, Disney’s Encanto, The Little Mermaid, and Nike Kids Camp.
Traditional retail no longer merely represents a passive environment for transactions. The most successful retail activations are those that offer an experiential component, fostering a durable relationship and emotional connection with the customers who engage with the brand in person. Doodles is thus capitalizing on one of its unique strengths – the fusion of immersive experiences with superior products.
This partnership with CAMP signifies a pivotal moment in Doodles’ brand evolution, giving them the opportunity to meet consumers in their real-world context and introduce them to their art and characters. The seamless onboarding process then transitions these new users to their digital collector experience, known as The Stoodio, broadening the Doodles ecosystem.
Doodles is known for producing high-quality immersive activations that skillfully merge in-real-life (IRL) experiences with the digital sphere at major cultural events. Whether it’s Doodles at SXSW or Doodle Putt at Art Basel, the brand has raised the bar for IRL brand activation, and not just for a Web3 brand, but for any brand.
The team is now shifting its focus towards creating a lasting IRL impact. Think Disneyland or Universal Studios. By seeking to create enduring experiences for their supporters, Doodles will offer people the chance to interact with their brand in a novel way, fostering recurring brand love and the ever-elusive loyalty, which is what every brand in web3 craves.
We caught up with new community council member and Reward Lead Harold Hughes who told us “This is the beginning of more hybrid experiences in our space. The colorful, playful, and visual world of Doodles is a perfect match for CAMP, and I look forward to seeing more immersive experiences like this.”
The partnership with CAMP presents a gateway to an exponentially larger mainstream audience than Web3, offering an excellent opportunity for onboarding new Doodles consumers. Nevertheless, the core ethos of the original collector experience is preserved through the partnership, with original Doodles collectors being offered special access and benefits at CAMP.
The collaboration will offer an array of experiences, including Doodles’ first Kids + family-focused merchandise, a specialty toy store featuring new Doodles toys, a 6K square foot immersive experience for the family, family-friendly daytime and adult-focused nighttime programming, and an introduction to the lore behind the Doodles brand and characters. This development presents a unique opportunity for fans and collectors to experience Doodles in an entirely new light.
Both Julian Holguin, Doodles CEO, and Ben Kaufman, CAMP Founder, express their excitement for this partnership and the unique experiences it is set to offer. This strategic collaboration, built on the mutual ethos of fun and creativity, signifies an exciting period of growth and expansion for the Doodles brand.
